By:
Ronnel W. Domingo - 05:27 AM June 09, 2018
Phoenix Petroleum
Philippines Inc. has opened at least seven new filling stations across the
country so far this year amid a push to boost its retail network.
In a statement, the
company said it had 530 stations nationwide and that the new ones showcased its
“new clean and sleek design” for its outlets. A number of older stations have
also been upgraded.
Phoenix has so far
about 100 such stations that bear the new design.
“We are enhancing our network, products,
services, and promotions, all in support of our vision to be an indispensable
partner to our customers,” Phoenix chief operating officer Henry Albert
Fadullon said.
“We are focused on
delivering value and operational excellence as we aim to make Phoenix Petroleum
a credible alternative to the bigger players,” Fadullon added.
The new stations that
have been launched this year included those at Enrile Avenue, Tuguegarao; West
Service Road, Muntinlupa City; San Pablo City (in Laguna); Mambaling, Cebu;
Tanauan, Leyte; Magugpo East, Tagum City; and in Tagbilaran City, Phoenix’s
first in Bohol.
In April, Phoenix said
it was closer to becoming a major player in the domestic market as it led other
independent oil firms in terms of sales volume in 2017.
Citing data from the
Department of Energy (DOE), Phoenix said it cemented its position as the
country’s “leading independent oil company and emerging major” as it increased
its market share to 6.2 percent in 2017 from 5.7 percent in 2016.
Based on the DOE’s Oil
Supply/Demand Report for the second half of 2017, Petron Corp., Pilipinas Shell
Petroleum Corp. and Chevron Philippines Inc. (Caltex) remained as the top three
players.
Petron has a market
share of about 28 percent, Shell has 20 percent and Chevron, 7 percent.
“We are proud to be an
emerging major in the industry today, after having started just over 15 years
ago in Davao City,” Phoenix president and chief executive Dennis Uy said.
In 2017, Phoenix posted
a revenue growth of 45 percent as sales volume rose by 17 percent to 1.76 billion
liters.
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