NGCP seeking support from movie theaters, goers

By: Riza T. Olchondra 01:08 AM June 18th, 2016

http://business.inquirer.net/211150/ngcp-seeking-support-from-movie-theaters-goers

 

National Grid Corp. of the Philippines (NGCP), operator of the country’s power transmission network, is tapping movie theaters to show video campaigns on transmission line safety and protection, and on guarding against right-of-way violations.

NGCP said it had tied up with the Movie and Television Review and Classification Board (MTRCB) to promote transmission line safety and security.

As NGCP expands its safety and ROW information campaign, it said, it approached the MTRCB to help it reach wider audience by showing safety and anti-pilferage public service videos in movie theaters.

The partnership was formalized on June 16 through the signing of a Memorandum of Understanding or MoU between the agencies, with NGCP represented by board director and chief administrative officer Anthony L. Almeda, and MTRCB, by chair Eugenio H. Villareal.

In the MOU, both companies committed to “protect the physical, moral, spiritual, intellectual and social well-being of the youth and other vulnerable sectors, inculcating patriotism and nationalism, and encouraging their involvement in public and civic affairs,” including safety, anti-pilferage and right-of-way of the nationwide transmission assets.

MTRCB, which supervises and regulates the public exhibition of motion pictures, television programs, and publicity materials, was more than willing to help NGCP by “making available relevant expert information and other resources, to enable NGCP to mobilize the dissemination of its line safety campaign material to local theater operators.”